Xenergi appointed as EG Cool Sole Distributor Middle East
SHAH ALAM: Xenergi Sdn. Bhd is the first Malaysian company appointed as the sole distributor of EG Cool Double Cooling System for the Middle East countries following a contract agreement signed with Eslia (M) Sdn. Bhd, the country`s manufacturer of the air-conditioning system.
With the agreement, Xenergi will market and appoint distributors in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates. The signing of the agreement between the Product Principal, Eslia’s Managing Director Tham Weng Kong and Xenergi’s Managing Director Ir. Mohd. Fadzil Dato’ Ahmad Shah was held at Kelab Shah Alam on October 11,2019.
The event was witnessed by Matrade and Ministry of Entrepreneurship representatives and other dignitaries.
Ir. Mohd. Fadzil said, the six Gulf markets are relatively new to air conditioning solutions and the collaboration would enable the group to make inroads into the markets.
“Xenergi intends to penetrate into both the private and public sector with target sales of USD1million for the first fiscal year in the Gulf Cooperation Council (GCC) and steadily increasing by appointing local distributors in each of the GCC countries. Our target is to get a sales volume of USD5 million per year in three years,” said Ir.Mohd. Fadzil in his speech before the agreement was signed.
According to Ir. Mohd. Fadzil, who worked in the Middle East for many years, it is not easy to penetrate into the Middle-East markets but he affirms that when the people have trust in the product then the rest will come along well.
EG Cool Double Cooling System has been successful in emerging markets like Indonesia, Thailand, Vietnam and Cambodia. Xenergi will be the first Malaysian company to introduce it to the Middle East Markets. – Malysia World News (MWN